Ken Segall, the creative mind who recommended lowering the flag on Apple’s renowned ‘i’ suffix, now thinks it has become obsolete. Ken, who came up with names like iPhone, iPad, and iMac among others, argues that the time for change has come. During a recent interview with Wired, he explained why he still stands by his point regarding the importance of change in the new school of thought, that Apple has to adopt as far as the naming of products is concerned.
Steve Jobs’ close associate, Ken Segall, actively ensured the company stood out from its competitors through a unique brand identity. He achieved this by using the “i” prefix, which implies belonging to Apple’s exclusive world or family. This includes naming some of the most successful products by Apple.
The ‘i’ originally signified internet connectivity, highlighting the product’s ability to connect online. However, Segall points out that almost all modern devices now connect to the internet. Therefore, the ‘i’ prefix no longer holds the same significance. He acknowledges that some marketing experts might find this idea radical.
Apple’s Gradual Shift Away from ‘i’
It is noteworthy that the ‘i’ prefix has been abandoned by Apple lately. The absence of ‘i’ from items like Apple Watch, AirPods, and Vision Pro demonstrates a move by the company. This depicts how Apple may now want to have its products named differently. Apple demonstrates its adaptability in current times by changing how it names its products. Segall’s recent comments on iPhones seem to be consistent with what Apple has done so far in the market. Even though Segall presents valid points regarding changing the iPhone’s name, it remains a challenging thing to execute such an idea. Globally, people recognize and cherish the iPhone brand. A name change could disrupt its established identity.
The Future of Apple’s Product Names
In short, it is suggested by Segall that there is a need for Apple to reconsider its naming strategy. The ‘i’ prefix is no longer relevant in the current tech landscape. There has been a slight but significant change in the latest Apple products. The renaming of the iPhone won’t be easy; however, important development might require this.
We must consider the necessity of brand evolution following the urgings of Segall. Progress in technology calls for a change in the ways we name/market these technological advances. The trend taking place in information technology which Apple moves away from ‘i’ to more universal names shows the same thing. Through these transitions, products always remain meaningful and relevant.
